You would think with Communications Officer being my job title I’d find writing a blog about myself easy, but nope, probably one of the hardest things I’ve been asked to do so far in this job (and I have been asked to do quite a lot of things!) I could say that in my role I’m everywhere taking photos, getting quotes, talking to amazing people and using social media. I do actually do this but in between I sit in front of my laptop staring at the screen trying to come up with all new ways of communicating our work and the importance of families – whether it’s through a nicely designed newsletter, a video, supporting a campaign, or anything else I can come up with – I do stare at a computer screen a lot and get some headaches but it’s okay, Sarah has made sure to surround me with as many lights as possible.
Really without communications, we wouldn’t be able to reach family members across Scotland. If we didn’t communicate in print, online or in person, we wouldn’t be able to meet family members and offer our support and services. We wouldn’t be able to promote and learn about new support groups and services. We wouldn’t get to jump into a debate and give family member perspectives. We wouldn’t be able to find events to take part with families. We wouldn’t be able to shout loud and proud about our work and we wouldn’t be able to share real-life family stories – you get the picture, but really we wouldn’t be able to do these things without communications.
Communications really is a brilliant job to have because although my job is to gather as much information as possible and make a piece of communication that is worthwhile (it can take hours or even days but don’t worry, I have my rock and metal music to help me get through – apparently this music taste is surprising!?) and hoping whatever you create really will make a connection with family members, you always have the support of your colleagues – well at least I do. Everyone at Scottish Families is always keen to offer their ideas and share their pictures and information about their days, and they’re willing to go in front of a camera and be interviewed for TV and radio (that’s a really good advantage, kudos to them). As much as my colleagues do help me, I like to think I give them the help back when everyone always comes up to my desk asking for help on something they’ve written, asking me to make it ‘better’ which is always sweet, or just saying ‘is this good? You can tell me if it’s rubbish.’
It is quite easy to just sit down and write an entire page of words and pass it off as a blog or article, but a lot of the time the reader can see right through it – there’s no sincerity, it’s just words on a page. I think it’s safe to say that since I started working at Scottish Families, I’ve been able to make my writing better – I’ve spoken with family members and can write content that creates an instant connection rather than just pushing readers away, or boring them, whichever or. In my role I get to learn and hear new things every day that just makes my communications more interesting and worthwhile, or at least I hope they are more interesting and worthwhile.